Jason Loo

Jason (www.jasonloodesign.com), trained as a concept artist and industrial designer (Singapore), is someone who loves to learn and explore new territories. With a keen interest in performance and psychology, he hopes to incorporate these to create ground-breaking designs. He also enjoys animation and video games, and has made use of his skills to design toys and installations. He views most of his projects as stimulating puzzles which he challenges himself to learn, solve and also have fun at the same time.

All the artwork seen here is digital. Jason did most of the initial ideations using pencil on paper, and some other traditional ‘secret’ methods. During his down time, Jason likes to go to the zoo and enjoy a warm cup of tea, while sketching, of course!

House of Stein
Jason wanted to try his hands on animation projects that have potential for toy merchandise. He was also looking for a unique topic where he could totally go wild creating characters. The concept of Frankenstein monsters provided that creative space and also inspired many story variations.


Captain Goldbeard
One of the rulers of the seven seas, Captain Goldbeard belongs to the Gold faction, who are the only ones that own the Doubloons of the Dead. Along with their ship, the Lady Luck, Captain Goldbeard and his crew are on their way in search for the greatest treasure… the Heart of Ayre.

This project is intended to be a game concept that can also be translated into animation clips. Jason always wanted to create a pirate, so he decided to give it a shot.


These concepts are based on a young adult science fiction novel, Cinder by Marissa Meyer. This story is loosely based on the classic fairytale Cinderella.  Jason loves how the story depicts a cyberpunk Chinese Cinderella, and wanted to see if he could illustrate the unique combinations. 

Read on to find out more about Jason and how the world in his head works:

1. Assuming all planets in the universe are able to sustain human lives, which planet would you like to move to and why?
Earth, because home is where I belong.

2. If you could either be a duck or a shoe, what would you be? Why?
A duck, because it sounds more exciting than a shoe. 

3. Who is your superhero and why?
Leonardo Da Vinci, because he inspired me to be free. 

4. What is the taste of the colour blue?
Bitter at first, then sweet.

5. What does creativity smell like?
A minty cotton candy.

6. Choose 3 colours that represent you and explain why.
Red, blue and yellow, because I can be whatever I want to be. 

7. What will finally break the internet?
Cat videos and unicorn.

8. Why is creativity important?
Creativity is important because it is what makes us human.